Giridih, Jharkhand: Rajeev Singh, Founder of Sansar Green and a prominent agri-entrepreneur from Jharkhand, has been featured in Dainik Hindustan following his participation in the National Agri Startup Investment & Evaluation Program organized under the Pradhan Mantri Rashtriya Krishi Vikas Yojana (PM-RKVY) at the Chaudhary Charan Singh National Institute of Agricultural Marketing (CCS-NIAM), Jaipur.
The newspaper highlighted Rajeev Singh’s presentation of Sansar Green’s innovative “Soil to Bazaar” model, an integrated agricultural ecosystem developed to connect scientific innovation with practical farming solutions. Representing Jharkhand on the national stage, Rajeev Singh was among the selected agri-startup innovators invited to showcase transformative ideas for the future of Indian agriculture.
National Recognition for an Innovative Agricultural Ecosystem
The National Agri Startup Investment & Evaluation Program brought together leading agri-startups, agricultural scientists, policymakers, investors, and industry experts from across the country to identify innovative solutions capable of strengthening India’s agricultural sector.
During the event, Rajeev Singh presented Sansar Green’s “Soil to Bazaar” model, which focuses on providing farmers with an end-to-end ecosystem that combines scientific knowledge, modern technology, and direct market access.
The model received appreciation from agricultural scientists, industry experts, investors, and members of the national evaluation committee for its practical approach to improving productivity, reducing cultivation costs, and creating sustainable income opportunities for farmers.
What is the “Soil to Bazaar” Model?
The Soil to Bazaar model has been developed with a simple vision—to support farmers at every stage of the agricultural journey, from understanding soil health to successfully marketing their produce.
The integrated ecosystem includes:
- Scientific Soil Testing
- AI-Powered Agricultural Advisory
- Organic and Microbial Agricultural Inputs
- Bio-Fertilizer and Sustainable Crop Nutrition Solutions
- Quality Planting Material
- Farmer Training and Capacity Building
- Digital Agriculture Services
- Agricultural E-Commerce
- Direct Market Linkages
- Sustainable Farming Practices
By integrating these services into one platform, Sansar Green aims to help farmers make informed decisions, adopt modern farming techniques, improve crop productivity, reduce input costs, and increase profitability.
Rajeev Singh’s Vision for Indian Agriculture
Speaking during the national program, Rajeev Singh emphasized that agriculture must move beyond the traditional supply of agricultural products and evolve into a complete ecosystem driven by science, innovation, and technology.
“Our vision is to empower farmers with scientific solutions, artificial intelligence, sustainable farming practices, and direct access to better markets. We believe technology and research should directly improve the lives of farmers while protecting the environment for future generations.”
According to Rajeev Singh, India’s agricultural transformation depends on integrating research institutions, startups, digital technologies, and farmers into a single collaborative ecosystem that delivers measurable improvements in productivity and income.
Building a Farmer-First Agricultural Ecosystem
Sansar Green has consistently focused on developing practical solutions that address real challenges faced by farmers.
Its initiatives promote:
- AI-based agricultural advisory
- Soil health management
- Organic and microbial agricultural inputs
- Bio-fertilizer technologies
- Digital agriculture
- Sustainable farming
- Farmer skill development
- Market connectivity
- Rural entrepreneurship
- Technology-driven agriculture
The company’s objective is to make advanced agricultural technologies accessible to farmers of all scales while supporting environmentally responsible farming practices.
A Proud Moment for Jharkhand
Rajeev Singh’s participation at the national program also highlights the growing contribution of Jharkhand’s startup ecosystem to agricultural innovation in India.
His presentation demonstrated how innovative ideas developed in Jharkhand can contribute to solving national agricultural challenges through practical, scalable, and farmer-centric solutions.
The media coverage in Dainik Hindustan reflects the increasing visibility of entrepreneurs from Jharkhand who are working to modernize Indian agriculture through innovation and sustainable development.
Sansar Green’s Commitment to Sustainable Agriculture
Sansar Green continues to invest in research, innovation, and farmer empowerment through integrated agricultural solutions that combine traditional farming knowledge with modern science.
The organization’s initiatives support:
- Organic Farming
- Natural Farming
- Smart Farming
- Precision Agriculture
- AI in Agriculture
- Bio-Fertilizer Innovation
- Digital Agriculture
- Sustainable Rural Development
- Agricultural Research
- Farmer Empowerment
Through its Harit Sansar initiative and other farmer-focused programs, Sansar Green also promotes environmental conservation, plantation drives, and awareness about sustainable agricultural practices.
Looking Ahead
The recognition of Rajeev Singh’s work at the National Agri Startup Investment & Evaluation Program and its coverage in Dainik Hindustan marks an important milestone in Sansar Green’s journey toward building a technology-driven, sustainable, and farmer-first agricultural ecosystem.
As the company continues to expand its research, innovation, and outreach initiatives, its mission remains clear: to empower farmers through science, technology, sustainability, and better market opportunities while contributing to India’s vision of a self-reliant and globally competitive agricultural economy.
With continued innovation and collaboration, Sansar Green aims to transform the journey from “Soil to Bazaar” into a pathway for greater prosperity, stronger rural entrepreneurship, and a brighter future for Indian agriculture.