Raipur, 13 August 2026:

A seminar on “Rural Entrepreneurship: Innovation, Enterprise and Sustainable Livelihoods” was organised at Indira Gandhi Krishi Vishwavidyalaya (IGKV), Raipur, on 13 August 2026. The programme brought together agricultural scientists, faculty members, researchers, students and aspiring entrepreneurs to explore how innovation and enterprise can create sustainable livelihoods across rural India.

Rajeev Singh, Founder of Sansar Green, delivered the keynote address. A leading Indian agripreneur, environmentalist and natural farming expert from Jharkhand, Singh has extensive experience in sustainable agriculture, soil health management, bio-inputs, plantation development and rural enterprise creation. He has also shared practical agricultural knowledge with farmers as an expert on All India Radio and Doordarshan.

The programme was attended by Prof. Girish Chandel, Vice-Chancellor of IGKV; Dr. Vivek Kumar Tripathi, Director of Research Services; Dr. S. S. Tuteja, Director of Extension Services; Dr. Arti Guhey, Dean; senior agricultural scientists, faculty members and representatives of the university’s research and extension ecosystem.

Delivering the keynote address, Singh said that rural India should no longer be viewed merely as a supplier of agricultural raw materials. With the appropriate combination of scientific knowledge, technology, entrepreneurship and market access, villages can emerge as centres of innovation, processing, manufacturing, value addition and employment generation.

He observed that many farmers apply fertilisers and other inputs without having adequate information about the nutrient status of their soil. Such practices can increase cultivation costs, reduce input efficiency and adversely affect long-term soil health. Regular soil testing, location-specific microbial solutions and crop-specific nutrient management can help farmers make informed decisions and achieve better results with the appropriate use of inputs.

Singh presented Sansar Green’s “Mitti Se Mandi Tak” model, an integrated approach connecting soil diagnostics, soil- and crop-specific bio-inputs, artificial intelligence-based crop advisory, farmer training, produce collection, value addition and market linkage.

Explaining the innovation behind the model, he highlighted the importance of developing beneficial microbial strains adapted to local soil and climatic conditions. Agricultural solutions developed for one geographical region may not produce similar results elsewhere because soil composition, temperature, rainfall, crops and farming practices vary considerably.

He emphasised that biofertilisers and biological crop solutions should therefore be selected according to the specific soil, crop, climate and nutrient requirements of each location. This locally responsive approach can improve input efficiency, support soil biology and deliver more reliable outcomes for farmers.

Discussing entrepreneurship opportunities for young people, Singh identified bio-input manufacturing, soil-testing services, seed production, nursery development, farm machinery services, grain cleaning and grading, food processing, agricultural logistics, packaging, digital crop advisory and direct-to-consumer marketing as promising rural business sectors.

He encouraged students to begin their entrepreneurial journeys by visiting villages, interacting directly with farmers and identifying genuine problems at the grassroots level. According to him, a successful rural enterprise must offer an affordable, practical and scalable solution that produces measurable benefits for farmers.

Singh also emphasised that farmers’ trust cannot be built through marketing alone. Rural enterprises must demonstrate consistent product quality, transparent communication, reliable technical guidance and verifiable field-level performance.

An interactive session followed the keynote address, during which students raised questions about startup funding, incubation, product development, certification, technology commercialisation, digital marketing and the challenges involved in establishing an agricultural enterprise. Singh shared insights from his entrepreneurial journey and encouraged students to validate their ideas in the field before developing full-scale business models.

Prof. Girish Chandel highlighted the important role of agricultural universities in connecting scientific research with farmers, startups and rural industries. He stressed that entrepreneurship-oriented agricultural education can enable students to become innovators and employment creators while contributing meaningfully to agricultural development.

Dr. S. S. Tuteja underlined the need for closer coordination among research institutions, agricultural extension systems and rural entrepreneurs so that scientifically validated technologies can reach farmers more effectively. Dr. Vivek Kumar Tripathi emphasised the importance of translating research outcomes into practical and commercially viable solutions without compromising scientific quality and credibility.

The programme concluded with a call for stronger collaboration among agricultural universities, scientists, startups, farmers, government institutions and rural communities. The seminar reinforced the view that rural entrepreneurship can generate sustainable livelihoods while strengthening soil health, agricultural productivity, local value addition and farmers’ access to markets.

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Rajeev Singh, Founder of Sansar Green and an agri-entrepreneur from Jharkhand, has been featured in Dainik Hindustan for presenting the innovative “Soil to Bazaar” agricultural model at the National Agri Startup Investment & Evaluation Program organized under the Pradhan Mantri Rashtriya Krishi Vikas Yojana (PM-RKVY) at the Chaudhary Charan Singh National Institute of Agricultural Marketing (CCS-NIAM), Jaipur.

The news highlights Rajeev Singh’s participation as one of the selected agri-startup innovators representing Jharkhand at the national platform, where he showcased Sansar Green’s integrated agricultural ecosystem designed to bridge the gap between scientific innovation and farmers’ prosperity.

The “Soil to Bazaar” model integrates soil testing, AI-powered agricultural advisory, organic and microbial agricultural inputs, quality planting material, farmer training, digital agriculture, and direct market linkages to create a sustainable and technology-driven farming ecosystem.

According to the Dainik Hindustan report, the innovation received appreciation from agricultural scientists, industry experts, investors, and members of the national evaluation committee for its practical approach to strengthening India’s agricultural value chain and improving farmers’ incomes through modern technology.

The newspaper coverage marks an important milestone for Rajeev Singh and Sansar Green, recognizing their continued efforts to develop innovative, farmer-centric solutions that promote sustainable agriculture, digital transformation, and rural entrepreneurship.

Rajeev Singh expressed his gratitude for the recognition and reaffirmed Sansar Green’s commitment to building a future where scientific research, innovation, and technology work together to empower farmers and contribute to India’s agricultural growth.

The publication of this achievement in Dainik Hindustan further reinforces the growing recognition of Sansar Green’s vision to transform Indian agriculture through innovation, sustainability, and farmer-first solutions.

During the national-level program, Rajeev Singh presented Sansar Green’s innovative “Soil to Bazaar” model, an integrated agricultural ecosystem developed to empower farmers through science, technology, and sustainable farming practices.

The model brings together multiple services on a single platform, including soil testing, AI-powered agricultural advisory, organic and microbial agricultural inputs, quality planting material, farmer training, digital agriculture, e-commerce, and direct market linkages. Its objective is to help farmers reduce production costs, improve productivity, and achieve sustainable income growth.

Presented alongside selected agri-startups from across India, the “Soil to Bazaar” model received appreciation from agricultural scientists, industry experts, investors, and members of the national evaluation committee for its practical and technology-driven approach to strengthening India’s agricultural value chain.

Speaking after the presentation, Rajeev Singh said, “Our vision is to go beyond supplying agricultural products. We aim to provide farmers with scientific solutions, modern technology, market access, and sustainable opportunities that improve their livelihoods.”

This recognition reflects Sansar Green’s continued commitment to developing innovative agricultural solutions that support farmer prosperity, environmental sustainability, and the future of Indian agriculture.

For more information about Sansar Green and its agricultural initiatives, stay connected with our latest updates.

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