विज्ञान और मिट्टी का संगम: उषा मार्टिन यूनिवर्सिटी में ‘संसार ग्रीन’ के संस्थापक राजीव सिंह सम्मानित

पूर्वी भारत में टिकाऊ कृषि (Sustainable Agriculture) पर हो रही चर्चा एक नए मुकाम पर पहुंच गई है। हाल ही में, उषा मार्टिन यूनिवर्सिटी, रांची में ‘संसार ग्रीन’ और ‘हरित संसार’ के संस्थापक राजीव सिंह को आधिकारिक तौर पर सम्मानित किया गया। जैविक उत्पादों, मिट्टी के संरक्षण और किसानों के सशक्तिकरण में उनके अग्रणी कार्यों के लिए उन्हें यह सम्मान मिला। विश्वविद्यालय के नेतृत्व के साथ उनकी मुलाकात में झारखंड में टिकाऊ खेती के लिए भविष्य की रणनीति पर गहराई से विचार-विमर्श किया गया।

1. मिट्टी का विज्ञान: स्थानीय समाधान क्यों आवश्यक हैं?

2. शोध-आधारित जैविक समाधान (Research-Driven Organic Solutions)

• कस्टमाइज़्ड माइक्रो-इनपुट्स: मिट्टी की जैविक क्षमता को प्राकृतिक रूप से बहाल करने के लिए क्षेत्र-विशिष्ट बायो-इनपुट्स और सूक्ष्मजीव स्ट्रेन (Microbial strains) तैयार करना।
• सटीक सलाह (Precision Advisory): फसल-विशिष्ट मार्गदर्शन के साथ मिट्टी का परीक्षण, जिससे पैदावार में अधिक स्थिरता आ सके।
• बाजार तक सीधी पहुंच (End-to-End Market Access): ग्रामीण उत्पादकों और शहरी खरीदारों के बीच सीधा संपर्क बनाना ताकि किसानों की आर्थिक प्रगति सुनिश्चित हो सके।

3. कृषि को आजीविका और रोजगार के इंजन में बदलना

• स्थानीय बायो-फर्टिलाइजर और बायो-इनपुट उत्पादन इकाइयां।
• मूल्य संवर्धन (Value-addition), कृषि प्रसंस्करण (Processing) और पर्यावरण के अनुकूल पैकेजिंग उद्यम।
• एग्री-टेक (Agri-tech) सेवाएं, डायरेक्ट-टू-कंज्यूमर लॉजिस्टिक्स और स्मार्ट फार्मिंग स्टार्टअप्स।

  

4. “खेत से मंडी तक” (From Soil to Mandi)

“यह सम्मान केवल एक उपलब्धि नहीं है; बल्कि यह मुझे अधिक जिम्मेदारी और नई प्रेरणा देता है। मेरा सपना है कि झारखंड के किसान अपनी मिट्टी की वास्तविक क्षमता को समझें और विज्ञान, जैविक खेती और आधुनिक तकनीक के माध्यम से अधिक आत्मनिर्भर और समृद्ध बनें।”

आगे की राह (The Path Ahead)

उष्णजोशी भरे आतिथ्य, सम्मान और इस ज्ञानवर्धक संवाद के लिए उषा मार्टिन यूनिवर्सिटी का हार्दिक आभार।

स्वस्थ मिट्टी • समृद्ध किसान • हरा-भरा झारखंड

The post विज्ञान और मिट्टी का संगम: उषा मार्टिन यूनिवर्सिटी में ‘संसार ग्रीन’ के संस्थापक राजीव सिंह सम्मानित appeared first on Rajeev Singh .

Raipur, 13 August 2026:

A seminar on “Rural Entrepreneurship: Innovation, Enterprise and Sustainable Livelihoods” was organised at Indira Gandhi Krishi Vishwavidyalaya (IGKV), Raipur, on 13 August 2026. The programme brought together agricultural scientists, faculty members, researchers, students and aspiring entrepreneurs to explore how innovation and enterprise can create sustainable livelihoods across rural India.

Rajeev Singh, Founder of Sansar Green, delivered the keynote address. A leading Indian agripreneur, environmentalist and natural farming expert from Jharkhand, Singh has extensive experience in sustainable agriculture, soil health management, bio-inputs, plantation development and rural enterprise creation. He has also shared practical agricultural knowledge with farmers as an expert on All India Radio and Doordarshan.

The programme was attended by Prof. Girish Chandel, Vice-Chancellor of IGKV; Dr. Vivek Kumar Tripathi, Director of Research Services; Dr. S. S. Tuteja, Director of Extension Services; Dr. Arti Guhey, Dean; senior agricultural scientists, faculty members and representatives of the university’s research and extension ecosystem.

Delivering the keynote address, Singh said that rural India should no longer be viewed merely as a supplier of agricultural raw materials. With the appropriate combination of scientific knowledge, technology, entrepreneurship and market access, villages can emerge as centres of innovation, processing, manufacturing, value addition and employment generation.

He observed that many farmers apply fertilisers and other inputs without having adequate information about the nutrient status of their soil. Such practices can increase cultivation costs, reduce input efficiency and adversely affect long-term soil health. Regular soil testing, location-specific microbial solutions and crop-specific nutrient management can help farmers make informed decisions and achieve better results with the appropriate use of inputs.

Singh presented Sansar Green’s “Mitti Se Mandi Tak” model, an integrated approach connecting soil diagnostics, soil- and crop-specific bio-inputs, artificial intelligence-based crop advisory, farmer training, produce collection, value addition and market linkage.

Explaining the innovation behind the model, he highlighted the importance of developing beneficial microbial strains adapted to local soil and climatic conditions. Agricultural solutions developed for one geographical region may not produce similar results elsewhere because soil composition, temperature, rainfall, crops and farming practices vary considerably.

He emphasised that biofertilisers and biological crop solutions should therefore be selected according to the specific soil, crop, climate and nutrient requirements of each location. This locally responsive approach can improve input efficiency, support soil biology and deliver more reliable outcomes for farmers.

Discussing entrepreneurship opportunities for young people, Singh identified bio-input manufacturing, soil-testing services, seed production, nursery development, farm machinery services, grain cleaning and grading, food processing, agricultural logistics, packaging, digital crop advisory and direct-to-consumer marketing as promising rural business sectors.

He encouraged students to begin their entrepreneurial journeys by visiting villages, interacting directly with farmers and identifying genuine problems at the grassroots level. According to him, a successful rural enterprise must offer an affordable, practical and scalable solution that produces measurable benefits for farmers.

Singh also emphasised that farmers’ trust cannot be built through marketing alone. Rural enterprises must demonstrate consistent product quality, transparent communication, reliable technical guidance and verifiable field-level performance.

An interactive session followed the keynote address, during which students raised questions about startup funding, incubation, product development, certification, technology commercialisation, digital marketing and the challenges involved in establishing an agricultural enterprise. Singh shared insights from his entrepreneurial journey and encouraged students to validate their ideas in the field before developing full-scale business models.

Prof. Girish Chandel highlighted the important role of agricultural universities in connecting scientific research with farmers, startups and rural industries. He stressed that entrepreneurship-oriented agricultural education can enable students to become innovators and employment creators while contributing meaningfully to agricultural development.

Dr. S. S. Tuteja underlined the need for closer coordination among research institutions, agricultural extension systems and rural entrepreneurs so that scientifically validated technologies can reach farmers more effectively. Dr. Vivek Kumar Tripathi emphasised the importance of translating research outcomes into practical and commercially viable solutions without compromising scientific quality and credibility.

The programme concluded with a call for stronger collaboration among agricultural universities, scientists, startups, farmers, government institutions and rural communities. The seminar reinforced the view that rural entrepreneurship can generate sustainable livelihoods while strengthening soil health, agricultural productivity, local value addition and farmers’ access to markets.

The post Rajeev Singh Highlights the Transformative Potential of Rural Entrepreneurship at IGKV Raipur appeared first on Rajeev Singh .

A conversation on soil health, practical innovation and taking agricultural technology closer to the farmer

Dhanbad | 9 August 2026

What happens when a local agricultural challenge meets the expertise of one of India’s leading technical institutions?

That question was at the heart of a meaningful interaction between Rajeev Singh, Director of Sansar Green Mission Pvt. Ltd., and Prof. Sukumar Mishra, Director, IIT (ISM) Dhanbad, during the 20th Symposium on National Frontiers of Engineering (NatFoE) and Innovation in Manufacturing Practices (IMP) 2026.

The interaction brought together two important perspectives—scientific and technological expertise on one side, and field-oriented agricultural entrepreneurship on the other—with soil testing and farmer-focused technology at the centre of the conversation.

Turning a farm challenge into a technology opportunity

For farmers, understanding the condition of soil is fundamental to making better decisions about crops and nutrient management. Yet the value of soil science depends largely on how easily its information can be translated into practical action.

Rajeev Singh shared the concept of a soil-testing prototype being explored through Sansar Green Mission. The idea is focused on making soil assessment more practical and accessible while helping farmers understand their soil requirements in a simpler way.

The discussion with Prof. Sukumar Mishra explored how technology can potentially bridge the gap between scientific soil assessment and everyday farm-level decision-making.

Technology must work for the farmer

A central theme of the interaction was the importance of farmer-centric innovation.

Agricultural technology can have a meaningful impact only when it addresses an actual problem faced by farmers. Solutions therefore need to combine scientific reliability with simplicity, practicality and ease of use.

Rajeev Singh emphasised the importance of developing technology around the farmer rather than expecting farmers to adapt to complicated technology.

The objective is to make scientific information more understandable and actionable so that farmers can use it while planning crop nutrition and soil management.

A national platform for a local idea

The interaction took place at IIT (ISM) Dhanbad during a national symposium that brought together scientists, researchers, academicians, engineers, industry representatives and innovators from across India.

For Rajeev Singh, the event provided an opportunity to take an agricultural technology concept emerging from Giridih into a wider scientific and technological ecosystem.

The significance goes beyond one meeting. It demonstrates how ideas originating from smaller cities and districts can enter conversations taking place at premier national institutions.

Connecting science with the field

One of the larger challenges in agricultural innovation is creating a strong connection between research and practical farming.

Scientific institutions generate knowledge and technologies, while farmers face real-world challenges every day. Agricultural entrepreneurs can play an important role in connecting these two worlds.

The conversation between Prof. Sukumar Mishra and Rajeev Singh reflects the potential of such connections—where engineering, research, entrepreneurship and agriculture can come together around a specific field-level problem.

Why soil testing matters

Soil is more than the medium in which crops grow. Its physical, chemical and biological characteristics influence nutrient availability, crop performance and long-term agricultural sustainability.

Better access to soil information can help farmers make more informed decisions and avoid indiscriminate nutrient application.

The soil-testing concept being explored by Rajeev Singh aims to contribute to this approach by making soil-related information more useful at the farmer level.

Jharkhand’s emerging AgriTech potential

The interaction also highlights the growing potential of Jharkhand as a centre for agricultural entrepreneurship and innovation.

Giridih and other districts across the state have agricultural challenges that can become opportunities for locally relevant technology development.

When entrepreneurs from these regions engage with institutions such as IIT (ISM) Dhanbad, it creates opportunities for knowledge exchange, technical guidance, research collaboration and further innovation.

Beyond a meeting

The significance of the interaction lies not only in the exchange of ideas but in the possibilities that such conversations can create.

For Sansar Green Mission, the direction is towards developing agricultural solutions that are scientifically informed but firmly connected to farmers’ needs.

For Rajeev Singh, the journey from Giridih to a national technology platform is part of a broader effort to bring agricultural challenges into conversations around science, engineering and innovation.

Looking towards the next step

The soil-testing concept will require continued technical development, validation and field-oriented refinement before its wider application.

The interaction at IIT (ISM) Dhanbad provides an important platform for exchanging perspectives and exploring how agricultural technology can become more relevant, accessible and useful for farmers.

As India looks towards technology-driven and sustainable agriculture, the convergence of scientific institutions, entrepreneurs and farmers will become increasingly important.

The message from Giridih is simple: innovation should not stop at identifying a problem—it should move towards creating a solution that works in the field.

Better soil knowledge. Better decisions. Better agriculture.

The post From Giridih to IIT (ISM): Rajeev Singh Explores the Future of Farmer-Centric Soil Technology with Prof. Sukumar Mishra appeared first on Rajeev Singh .

The post Rajeev Singh Takes Jharkhand’s Agri-Innovation to the National Stage at IIT (ISM) Dhanbad appeared first on Rajeev Singh .

We are proud to share that Rajeev Singh, Founder of Sansar Green, represented Jharkhand at the National Agri Startup Investment & Evaluation Program supported under the Pradhan Mantri Rashtriya Krishi Vikas Yojana (PM-RKVY), held at the Chaudhary Charan Singh National Institute of Agricultural Marketing (CCS-NIAM), Jaipur.

Among 18 selected agri-startups from across India, Rajeev Singh presented the innovative “Soil to Bazaar” model, designed to provide farmers with an integrated platform offering modern and comprehensive agricultural services.

Key features of the model include:
Soil Testing
Organic & Microbial Agricultural Inputs
AI-powered Agricultural Advisory
Quality Planting Material
Farmer Training & Capacity Building
Digital Agriculture Platform
E-commerce & Direct Market Linkages

Agricultural scientists, industry experts, investors, and the national evaluation committee appreciated the model for its potential to reduce farming costs, improve productivity, and strengthen the connection between farms and markets.

Rajeev Singh said that the vision is not just to supply agricultural products but to empower farmers with scientific solutions, modern technologies, better market access, and sustainable income opportunities. He expressed confidence that this model, developed in Jharkhand, can benefit farmers across India.

Sansar Green remains committed to building a self-reliant, sustainable, and technology-driven agricultural ecosystem for India’s farmers.

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The post Jharkhand Makes the Nation Proud – Sansar Green’s “Soil to Bazaar” Model Appreciated on a National Platform appeared first on Rajeev Singh .