Raipur, 13 August 2026:

A seminar on “Rural Entrepreneurship: Innovation, Enterprise and Sustainable Livelihoods” was organised at Indira Gandhi Krishi Vishwavidyalaya (IGKV), Raipur, on 13 August 2026. The programme brought together agricultural scientists, faculty members, researchers, students and aspiring entrepreneurs to explore how innovation and enterprise can create sustainable livelihoods across rural India.

Rajeev Singh, Founder of Sansar Green, delivered the keynote address. A leading Indian agripreneur, environmentalist and natural farming expert from Jharkhand, Singh has extensive experience in sustainable agriculture, soil health management, bio-inputs, plantation development and rural enterprise creation. He has also shared practical agricultural knowledge with farmers as an expert on All India Radio and Doordarshan.

The programme was attended by Prof. Girish Chandel, Vice-Chancellor of IGKV; Dr. Vivek Kumar Tripathi, Director of Research Services; Dr. S. S. Tuteja, Director of Extension Services; Dr. Arti Guhey, Dean; senior agricultural scientists, faculty members and representatives of the university’s research and extension ecosystem.

Delivering the keynote address, Singh said that rural India should no longer be viewed merely as a supplier of agricultural raw materials. With the appropriate combination of scientific knowledge, technology, entrepreneurship and market access, villages can emerge as centres of innovation, processing, manufacturing, value addition and employment generation.

He observed that many farmers apply fertilisers and other inputs without having adequate information about the nutrient status of their soil. Such practices can increase cultivation costs, reduce input efficiency and adversely affect long-term soil health. Regular soil testing, location-specific microbial solutions and crop-specific nutrient management can help farmers make informed decisions and achieve better results with the appropriate use of inputs.

Singh presented Sansar Green’s “Mitti Se Mandi Tak” model, an integrated approach connecting soil diagnostics, soil- and crop-specific bio-inputs, artificial intelligence-based crop advisory, farmer training, produce collection, value addition and market linkage.

Explaining the innovation behind the model, he highlighted the importance of developing beneficial microbial strains adapted to local soil and climatic conditions. Agricultural solutions developed for one geographical region may not produce similar results elsewhere because soil composition, temperature, rainfall, crops and farming practices vary considerably.

He emphasised that biofertilisers and biological crop solutions should therefore be selected according to the specific soil, crop, climate and nutrient requirements of each location. This locally responsive approach can improve input efficiency, support soil biology and deliver more reliable outcomes for farmers.

Discussing entrepreneurship opportunities for young people, Singh identified bio-input manufacturing, soil-testing services, seed production, nursery development, farm machinery services, grain cleaning and grading, food processing, agricultural logistics, packaging, digital crop advisory and direct-to-consumer marketing as promising rural business sectors.

He encouraged students to begin their entrepreneurial journeys by visiting villages, interacting directly with farmers and identifying genuine problems at the grassroots level. According to him, a successful rural enterprise must offer an affordable, practical and scalable solution that produces measurable benefits for farmers.

Singh also emphasised that farmers’ trust cannot be built through marketing alone. Rural enterprises must demonstrate consistent product quality, transparent communication, reliable technical guidance and verifiable field-level performance.

An interactive session followed the keynote address, during which students raised questions about startup funding, incubation, product development, certification, technology commercialisation, digital marketing and the challenges involved in establishing an agricultural enterprise. Singh shared insights from his entrepreneurial journey and encouraged students to validate their ideas in the field before developing full-scale business models.

Prof. Girish Chandel highlighted the important role of agricultural universities in connecting scientific research with farmers, startups and rural industries. He stressed that entrepreneurship-oriented agricultural education can enable students to become innovators and employment creators while contributing meaningfully to agricultural development.

Dr. S. S. Tuteja underlined the need for closer coordination among research institutions, agricultural extension systems and rural entrepreneurs so that scientifically validated technologies can reach farmers more effectively. Dr. Vivek Kumar Tripathi emphasised the importance of translating research outcomes into practical and commercially viable solutions without compromising scientific quality and credibility.

The programme concluded with a call for stronger collaboration among agricultural universities, scientists, startups, farmers, government institutions and rural communities. The seminar reinforced the view that rural entrepreneurship can generate sustainable livelihoods while strengthening soil health, agricultural productivity, local value addition and farmers’ access to markets.

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Giridih, Jharkhand: Rajeev Singh, Founder of Sansar Green and a prominent agri-entrepreneur from Jharkhand, has been featured in Dainik Hindustan following his participation in the National Agri Startup Investment & Evaluation Program organized under the Pradhan Mantri Rashtriya Krishi Vikas Yojana (PM-RKVY) at the Chaudhary Charan Singh National Institute of Agricultural Marketing (CCS-NIAM), Jaipur.

The newspaper highlighted Rajeev Singh’s presentation of Sansar Green’s innovative “Soil to Bazaar” model, an integrated agricultural ecosystem developed to connect scientific innovation with practical farming solutions. Representing Jharkhand on the national stage, Rajeev Singh was among the selected agri-startup innovators invited to showcase transformative ideas for the future of Indian agriculture.

National Recognition for an Innovative Agricultural Ecosystem

The National Agri Startup Investment & Evaluation Program brought together leading agri-startups, agricultural scientists, policymakers, investors, and industry experts from across the country to identify innovative solutions capable of strengthening India’s agricultural sector.

During the event, Rajeev Singh presented Sansar Green’s “Soil to Bazaar” model, which focuses on providing farmers with an end-to-end ecosystem that combines scientific knowledge, modern technology, and direct market access.

The model received appreciation from agricultural scientists, industry experts, investors, and members of the national evaluation committee for its practical approach to improving productivity, reducing cultivation costs, and creating sustainable income opportunities for farmers.

What is the “Soil to Bazaar” Model?

The Soil to Bazaar model has been developed with a simple vision—to support farmers at every stage of the agricultural journey, from understanding soil health to successfully marketing their produce.

The integrated ecosystem includes:

• Scientific Soil Testing
• AI-Powered Agricultural Advisory
• Organic and Microbial Agricultural Inputs
• Bio-Fertilizer and Sustainable Crop Nutrition Solutions
• Quality Planting Material
• Farmer Training and Capacity Building
• Digital Agriculture Services
• Agricultural E-Commerce
• Direct Market Linkages
• Sustainable Farming Practices

By integrating these services into one platform, Sansar Green aims to help farmers make informed decisions, adopt modern farming techniques, improve crop productivity, reduce input costs, and increase profitability.

Rajeev Singh’s Vision for Indian Agriculture

Speaking during the national program, Rajeev Singh emphasized that agriculture must move beyond the traditional supply of agricultural products and evolve into a complete ecosystem driven by science, innovation, and technology.

“Our vision is to empower farmers with scientific solutions, artificial intelligence, sustainable farming practices, and direct access to better markets. We believe technology and research should directly improve the lives of farmers while protecting the environment for future generations.”

According to Rajeev Singh, India’s agricultural transformation depends on integrating research institutions, startups, digital technologies, and farmers into a single collaborative ecosystem that delivers measurable improvements in productivity and income.

Building a Farmer-First Agricultural Ecosystem

Sansar Green has consistently focused on developing practical solutions that address real challenges faced by farmers.

Its initiatives promote:

• AI-based agricultural advisory
• Soil health management
• Organic and microbial agricultural inputs
• Bio-fertilizer technologies
• Digital agriculture
• Sustainable farming
• Farmer skill development
• Market connectivity
• Rural entrepreneurship
• Technology-driven agriculture

The company’s objective is to make advanced agricultural technologies accessible to farmers of all scales while supporting environmentally responsible farming practices.

A Proud Moment for Jharkhand

Rajeev Singh’s participation at the national program also highlights the growing contribution of Jharkhand’s startup ecosystem to agricultural innovation in India.

His presentation demonstrated how innovative ideas developed in Jharkhand can contribute to solving national agricultural challenges through practical, scalable, and farmer-centric solutions.

The media coverage in Dainik Hindustan reflects the increasing visibility of entrepreneurs from Jharkhand who are working to modernize Indian agriculture through innovation and sustainable development.

Sansar Green’s Commitment to Sustainable Agriculture

Sansar Green continues to invest in research, innovation, and farmer empowerment through integrated agricultural solutions that combine traditional farming knowledge with modern science.

The organization’s initiatives support:

• Organic Farming
• Natural Farming
• Smart Farming
• Precision Agriculture
• AI in Agriculture
• Bio-Fertilizer Innovation
• Digital Agriculture
• Sustainable Rural Development
• Agricultural Research
• Farmer Empowerment

Through its Harit Sansar initiative and other farmer-focused programs, Sansar Green also promotes environmental conservation, plantation drives, and awareness about sustainable agricultural practices.

Looking Ahead

The recognition of Rajeev Singh’s work at the National Agri Startup Investment & Evaluation Program and its coverage in Dainik Hindustan marks an important milestone in Sansar Green’s journey toward building a technology-driven, sustainable, and farmer-first agricultural ecosystem.

As the company continues to expand its research, innovation, and outreach initiatives, its mission remains clear: to empower farmers through science, technology, sustainability, and better market opportunities while contributing to India’s vision of a self-reliant and globally competitive agricultural economy.

With continued innovation and collaboration, Sansar Green aims to transform the journey from “Soil to Bazaar” into a pathway for greater prosperity, stronger rural entrepreneurship, and a brighter future for Indian agriculture.

The post Dainik Hindustan Features Rajeev Singh, Founder of Sansar Green, for Presenting the “Soil to Bazaar” Model at the PM-RKVY National Agri Startup Program appeared first on Rajeev Singh .